Consumer preferences evolve over time owing to various factors. For instance, conscious consumerism and rising environmental concerns are predicted to foster the global increase in production of biodegradable diapers at an estimated CAGR of 10.3% by 2024. Primarily used by babies until they are toilet-trained, diapers are either made out of non-biodegradable petrochemical-based plastic materials or from biodegradable fibres such as cotton, bamboo, starch, etc.
When something is biodegradable, it means that it is made from natural elements and can break down naturally to turn into soil. Are diapers biodegradable, you ask? Unfortunately most conventional, single-use diapers in use today, are not biodegradable. A typical disposable diaper takes hundreds of years to fully decompose.
Diapers were introduced in India during the late 20th century. The rapidly expanding infant population and increasing participation of women in the workforce have been the major growth-inducing factors towards the production of diapers in the region. The emergence of biodegradable disposable diapers is further influencing the Indian diaper market with their unique properties of being environment friendly. Some of the other factors owing to which we are witnessing a rise in the purchase of eco green diapers in India are as follows:-
- Rising Environmental Concerns
One of the primary factors boosting the eco friendly diapers market are their environmentally uplifting qualities that appeal to conscious parents who are concerned about their carbon footprint while raising their children. They are what we call “conscious consumers-” who consider the social, environmental, ecological, and political impact of their purchase. Unlike eco friendly diapers, traditional diapers do not degrade well in a landfill and can take several human lifetimes to decompose. Increased awareness about how synthetic diapers are one of the largest contributors to landfills and are groundwater pollutants has prompted the growth of these alternative biodegradable diapers in India.
- Impact on Health
Consumers now prefer eco green diapers after realizing the superpower of bamboo diapers in safeguarding their babies against rashes whilst keeping them dry. Disposable diapers with synthetic interferences consist of several chemicals that can have a negative impact on health. These include dioxins, sodium polyacrylate, tributyl-tin, volatile organic compounds, dyes, fragrances, etc. These chemicals may cause itching and various health problems such as damaged immunity, hormone interferences, cancer, respiratory problems etc. Increasing awareness about the negative impact of these chemicals on the health is also encouraging consumers to shift towards biodegradable diapers which are made up of all-natural materials.
- Increased Focus on Research and Development
In recognition of the increasing consumer demand for biodegradable disposable diapers, manufacturers have started emphasising on developing eco green diapers with raw materials that are less harmful to the environment. More companies worldwide are striving to find innovative solutions like compostable diapers with non-chlorine, latex, and dye-free materials. Brands are also enhancing the quality of their product offerings by introducing diapers with an inner lining of aloe vera gel, vitamin E, and other skin-friendly compounds often found in diaper rash creams to avoid skin rashes.
- A Strong Women Workforce
The increase in the number of females in offices has resulted in the manufacturing of clean wellness products. Only a mother knows how much care and sensitivity a baby requires in its first few years. Hence women led initiatives are that much more careful with baby products. Moreover, with more women working full time, there is an increased need for the availability of online-ordered, home-delivered products because there isn’t as much time to visit grocery stores as before. Thus, the rising number of modern nuclear families with working parents, and rapid urbanization has led to the adoption of biodegradable disposable diapers.
The above-mentioned factors have facilitated the production growth of biodegradable diapers in India however, there is still a need to educate and increase awareness for a greener world. Parents play a vital role in shaping the future of their children and one of the best ways to do so would be to set an example right from the start by swapping the regular synthetic diapers for compostable ones.
Heyday has been a harbinger of eco friendly sanitation products in India. Their newest addition are their bamboo biodegradable diapers that are ever so gentle on the baby’s skin, and just as gentle for the planet. Get your first bag now by ordering it on their website!